Project Overview
PalletTrade is the largest operator of wooden packaging in the Russian Federation, with more than 20 years of experience. The company covers most territory inside the country with over 100 business locations.
Our task was to refresh the initial logotype and create the corporate style to celebrate the 20th anniversary of the company. The fresh branding looks great on a series of online and offline identity elements.
The Trademark
The new version of the Logotype is presented in the form of a stylised wooden pallet and a company name as previously, yet it is simplified according to today’s design tendencies.
Branding Elements and Advertising
A vast variety of identity elements were designed during this project. They included the classic set of corporate branding & print elements, gifts & souvenirs, uniform for employees, transport design, advertisement panels and many others.
